Sharpe Creative helped a Charlotte, NC restaurant entrepreneur refresh his Neapolitan pizza brand, Inizio Pizza. With an idea for a new Pizza & Pasta concept, he came to Sharpe Creative to build the identity and help launch the brand. We wanted to bring a cool, NY pizzeria feel to Charlotte, convey simplicity and quality, and differentiate from all the other pizza places around.
Most of the credit goes to having an amazing product and local reputation. Our identity helped the brand roll out with more eyeballs, more intrigue, and more attention.
