It's hard being a startup. You probably have something amazing to bring to the world, but budgets are tight. Power to Hydrogen launched with a very DIY-looking brand identity. They looked small, unfunded, and not capable. Upon being selected for funding from the U.S. Department of Energy, they knew they couldn't look like a startup if they wanted to be an industry leader. So, they thought a new website would do the trick.
Most branding problems are felt in websites. After discussions, Power to Hydrogen agreed it was bigger than a new website. They needed an entirely new presence. They no longer look like a broke startup. They look like the industry leaders they are poised to be.
